Home Brew Research
RESEARCH | CONSUMER ARCHETYPES | STRATEGY | OPPORTUNITY MAPPING | BRAND STORY | CONCEPT
DEFINING NEW BUSINESS OPPORTUNITIES
Home Brewing Strategy & Concept
DESIGNING NEW EXPERIENCES
Driven by focused collaboration, our efforts were spent upstream investigating and uncovering opportunities for ABInBev to create new consumer experiences. We helped define where the ABInBev business can grow and expand through unique user propositions and scenarios.