Premium Clear Storage For Target

RESEARCH | Consumer ArchEtypes | STRATEGY | Opportunity Mapping | CONCEPT

INSIGHT

After a deep dive into home storage, a better understanding of unmet user needs in the category led directly to disruptive innovation. Through rigorous ethnographic research, we uncovered and identified key insights and opportunities for areas of improvement that translated to key product attributes we applied directly to concept brainstorming. These product concept opportunities strategically defined areas for new business opportunities and innovation in Premium Home Storage for Target Stores.

Consumer Archetypes