STRATEGY | PRODUCT DESIGN | NAMING | Branding
For the Westcott brand, we re-designed their sharpeners to create a bold, iconic identity and elevate the brand’s family of products. We improved function by adding unique product features such as “one touch” open top for easy dispensing. Winner of a 2015 GOOD DESIGN AWARD, the Orbit Sharpeners are not only award winning, but they are also a tremendous retail success in back to school Target and Costco programs, selling well above previous standards and expectations.
Establishing a Bold & Iconic Family Language
STRATEGY | PRODUCT DESIGN
PHASE 1: Image Boards & Market Research
PHASE 2: Concept Development